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## VISION AND BRAND

Our Vision

We aspire to be the leading client-centric global universal bank

We serve shareholders best by putting our clients first and by building a global network of balanced businesses underpinned by strong capital and liquidity.
We value our German roots and remain dedicated to our global presence.
We commit to a culture that aligns risks and rewards, attracts and develops talented individuals, fosters teamwork and partnership and is sensitive to the society in which we operate.

## Our Values and beliefs

Integrity

We live by the highest standards of integrity in everything we say and do
We will do what is right – not just what is allowed
We communicate openly; we invite, provide and respect challenging views

## Sustainable Performance

We drive value for shareholders by putting long-term success over short-term gain
We encourage entrepreneurial spirit which responsibly balances risk and returns
We pursue lasting performance by developing, nurturing and investing in the best talent and by managing based on merit

## Client Centricity

We earn our clients’ trust by placing them at the core of our organisation
We deliver true value by understanding and serving our clients’ needs best
We strive to pursue mutually beneficial client relationships in which the value created is shared fairly

## Innovation

We foster innovation by valuing intellectual curiosity in our people
We enable our clients’ success by constantly seeking suitable solutions to their problems
We continuously improve our processes and platforms by embracing new and better ways of doing things